Domain Strategy for Powerful Brand Communication
A successful brand strategy goes hand in hand with a carefully planned domain strategy. The targeted selection and use of internet addresses is crucial to strengthen your brand communication and maximize reach. Often, domains are registered without relying on statistically sound decision-making. As a result, the full potential of your domain portfolio remains untapped, as do the possible opportunities that stem from it.
“We support companies and brand agencies with information for an optimal brand strategy”
- Robert
Eisele
Why a Strategic Use of Domains Matters
Example from practice: For Fahrzeughandel XY GmbH, it can be a strategic advantage to own additional keyword domains such as fahrzeug.com alongside their main website and use them via a landing page to attract new customers. It can also be valuable to know when competitors go out of business in order to acquire their domains from the insolvency assets and boost your own visibility.
Our Data as the Foundation of Your Strategy
Since 2018, we have been analyzing the global domain market, tracking buying and selling behavior, and monitoring the deletion and release of internet addresses. In the meantime, our domain database has grown to include over 750 million addresses and relevant metrics—making it one of the largest of its kind worldwide. These comprehensive insights form the basis for:
- Customized Domain Name Consulting
- Brand Analyses
- Well-founded decisions that we provide to companies and brand agencies as a basis for an optimal brand strategy
Your Strategic Domain Portfolio
Typically, a company has one main domain for its website and email traffic. However, a more extensive domain portfolio can achieve much more:
- Strengthen brand identity: Through targeted domains that directly reflect your brand.
- Increase keyword relevance: Associate important search terms with your brand to boost visibility among search engines and customers.
- Sub-brands: Create additional, audience-specific brands.
How We Unleash the Potential of Your Domain Portfolio
-
Identify new domains
We conduct extensive research to find which additional domains meaningfully complement your brand, and we provide clear recommendations for purchasing or registering them. -
Profitable use of existing domains
We assess how already registered domains can be optimally used in your brand communication. Depending on your needs, we recommend setting up redirects, thematic landing pages, or even independent sub-brands. -
Cost optimization
We identify domains that do not serve any significant purpose and can therefore be deleted without compromising your brand presence. -
SEO-Optimized Domain Strategy
By using targeted SEO domains and domains with stable backlink profiles, we increase your ranking potential and strengthen your online presence.
Competitive Analysis & Trademark Rights
A step ahead of the competition: Thanks to our domain database, we show you which domains your competitors own and how they utilize them. This allows you to develop your portfolio one step ahead.
Recognize trademark infringements: If you want to protect your brand, we can set up a monitoring system based on our database. This way, you can react promptly in the event of any suspicious or unlawful use and stay informed about newly registered relevant domains.
Our Services – Tailored to Your Brand
- Comprehensive domain strategy: We provide detailed research and clear recommendations for
action.
- Long-term strategic support: We flexibly adapt your domain strategy to new focus
areas.
- Statistically sound domain evaluation: We track your domains and supply you with revealing
metrics for future decisions.
- Monitoring of deleted domains (RGP): Keep an eye on attractive domains that become available
again.
- Portfolio management: If desired, we handle hosting, redirect management, and the administration
of your entire domain portfolio.
- Landing page implementation: We create audience-specific landing pages, potentially including individual product presentations or product configurators.
Make your brand unbeatable online.
Leverage our expertise and data to ensure the long-term viability and future of your brand’s online presence. We
support companies and brand agencies with reliable analyses and recommendations—helping you build an optimal brand
strategy that pays off.
Contact us to find out how our domain consulting can drive your brand forward.